Be it the Milan Fashion Week or the Paris Fashion Week or closer home -the Lakme Fashion Week, the fashion industry has always called for worldwide attention. Where there is glamour, there is attention and where there is attention there is media; and that gives many of us a career in Fashion Communication.
With converging global markets, rapid changing fashion trends and newer brands dumped in the market almost every day, those with a degree in fashion communication have never seen better days.
As a fashion communicator, you will be called upon to design strategies, build portfolios and manage brand image. Your sole responsibility will be to provide effective communication solutions for the fashion and lifestyle industry. Thus you will need to be conversant with latest fashion trends, advertising strategies, brand placement, marketing portfolios, public relations, promotional campaigns, event planning and production.
A course in Fashion Communication usually focuses on Graphic Design, Fashion Advertising, Journalism, Exhibition and Display Design, Creative Writing, Fashion Photography, Styling, Package Design, Visual Merchandising, Advanced computers and the like.
Some of the institutes offering fashion communication are listed below:-
National Institute of Fashion Technology, Mumbai, Delhi & Hyderabad
Website: www.nift.ac.in/bfc.html
Course Name: B.Des. Fashion Communication
Eligibility: HSC
Duration: 4 years
Type: Full Time
School of Fashion Technology, Pune
Website: http://soft.ac.in/index.php/fashion-communication/
Course Name: B.Des Fashion Communication
Eligibility: HSC
Duration: 3 years
Type: Full Time
Symbiosis Institute of Design, Pune
Website: http://sid.edu.in/academic/programmes-at-sid/bachelor-of-design/fashion-communication.html
Course Name: B.Des Fashion Communication
Eligibility: HSC
Duration: 3 years
Type: Full Time
Good luck!