No matter how much you might love to flaunt your flawless Western style, if you’re a true Indian at heart, you’ll come back to your fashionable kurtis and salwars and elegant sarees at the end of the day. While Global Desi and Biba are popular brands that everyone goes gaga over, there are a few Indie fashion brands that you might not know about that will set your pulse racing just as fast. Listed below are a few labels that are famous for lending a contemporary twist to Indian textile. If you prefer to stand out from the crowd, we suggest you give these labels a dekho.
The culture and tradition of India is kept alive by Maati Crafts as their outfits and accessories effortlessly provide a vital link to our history and art. This brand brings together hand-crafted pieces to bridge the gap between traditional crafts and their modern-day use. Their one and only aim is to put passion back into clothing.
This brand believes in making high fashion garments that have a signature 11.11 style. The prominent colours in their collection are indigo and white. The brand has consolidated its roots in Khadi and strives to ensure the sustainability of local strengths.
This Chennai based brand is loved for its vibrant and contemporary style of clothing. Their aim is to transform traditional Indian textile into modern day apparel. The brand focuses on designing for passionate Indian women who represent contemporary Indian thought.
- Bias
This fashion-forward brand derives its inspiration from the 60s and 70s era. Bias aims to create a line of apparel where comfort is given top priority. Their structured dresses and tops are perfect for long hours at work and their clothes are available at very reasonable prices.
The saris here are designed exclusively with a discerning eye and the brand has a penchant for unusual pairing of vibrant colours and striking prints. Bhang is also famous for creating custom-made lehengas and anarkalis for clients.
If you want your style statement to be a breath of fresh air and stand out amongst the regular, you ought to give the above mentioned brands a try. Some of these labels are known to offer better quality than your high-end stores and therefore you don’t need to think twice before shopping from them.