Platinum Evara jewellery has been designed keeping in mind the design aesthetics of the modern bride and groom that it can be worn beyond the wedding occasions. Every milestone occasions ushering in love and blessings deserve to be celebrated with Platinum Evara, because blessings are always everlasting and love is central to platinum.
The newlywed beautiful Bollywood actress Dia Mirza comes back to her hometown, Hyderabad with her husband, Sahil Sangha to receive blessings of everlasting love from her mother Deepa Mirza. The couple celebrated their vows of love and the mother Deepa Mirza showered blessings on them with Platinum Evara jewellery at the Jos Alukkas store in Hyderabad. The couple also unveiled the exciting new wedding jewellery range of Evara Platinum Blessings that has been designed keeping in mind what appeals to the modern bride and groom.
At the launch, Vaishali Banerjee, Managing Director India, Platinum Guild International said, “We are very pleased at the way Platinum Evara has been received by the consumers and the trade, considering that the category is at its preliminary stages. Consumers believe that platinum symbolises love. Therefore the entire idea of blessings and the platinum bond, which is symbolic of everlasting love, resonates well with the new bride and the groom. Through our research we have understood that there is huge appeal for platinum amongst young brides and parents.”
She further added, “Platinum is known and believed to be a mark of everlasting love. While Platinum Love Bands symbolizes love between couples, Evara is a symbol of love and parental blessings.”
